ARIANE POOLE

Newcastle's own Kate Falcus Wood marries bridal and fashion with her gorgeous handmade bridalwear brand Falcus & Wood, and her launch campaign called for equally luxurious makeup. I was so excited to be working with Kate, as a designer her pieces have been recognised globally by prestigious members of the fashion community and really are works of art. Now with the launch of collection 001, her gowns are now available to purchase here in the UK! The brief was natural and dewy which is exactly my style, my ethos and my vibe as a makeup artist! That's why I used some of my natural no-makeup makeup...


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It's been a few years since I last blogged about I’m Still Ethan, a short film I created the makeup for a few years ago, but it's finally out! Not only was I the set MUA, but the eagle eyed amongst you will spot my brief cameo role. Having had met writer and producer Phoebe Lorenz on another film set a while before hand, she filled me in on this project and the fundraising efforts and I was immediately sold on the opportunity to be a part of it. The makeup was minimal but complex, changing through out the film to represent part of the development of the characters along their journey. Some scenes...


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Picture this, I'm waking up feeling bedraggled for an early morning start, looking at my phone wondering how on earth I missed the news about the Northern Lights the night before! Feeling some serious fomo as I scrolled through everyones pictures, I gathered myself and my kit to get off to work. And what a welcome work day it was, the instant pick me up I felt as I stepped into the incredible ground of Swinton Estate, boasting its very own version of impressive natural beauty. A true Yorkshire gem of a wedding venue, the sprawling estate sits on the edge of the Dales and just oozes luxury, sophistication...


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Time to share with you some seriously beautiful branding, I adore teaming up with other creatives to bring their vision to life! This time it was with Amy and Emma of Muscari Events and Emma Jordan Weddings. The pair are the two incredible humans behind recently launched Nova Weddings, bringing together their industry expertise to combine full wedding planning with creative floral design and styling for soon to be wed couples in the North East. They have a beautifully curated vision perfect for the modern bride and groom looking to be spoilt rotten with style. Having experienced first hand the passion...


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Missing balmy autumn beach days? This Emma Hedley Jewellery campaign is ready to transport you to warmer days as the temperatures continue to drop this December. That being said, this shoot actually took place on such a wild and windy day that we spent our time battling the elements with a smile and a laugh on the sand dunes of South Shields. You wouldn't know as photographer Claire Collinson captured incredible moments that look so blissful despite the weather, whilst the incredible model Hannah Shaw was effortlessly cool in the face of strong gusts. It's a real testament to the team that...


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The coveted no makeup makeup look was on the menu for bride Hannah for her wedding with now husband Joe. It was the perfect choice for her bridal look and their venue of choice. A ceremony and reception situated in the heart of lake district, they took to the waters of lake windemere by boat and celebrated the night away at the Jetty Museum. A true celebration of love in a natural setting meant using makeup to uplift and celebrate the natural beauty of Hannah too. People will spend hours meticulously trying to refine the art of fake freckles, but Hannah is one of the lucky whose face is naturally...


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I love it when stylists from the fashion industry recommend me to brides for their wedding makeup! Specifically this time it was so fun because they knew their friend soon to be wed, Heather, would really want a modern, fashion forward approach to her look rather than current trends. Heather came to our trial armed with the knowledge of what she wanted, with plenty of references on hand and we quickly built a makeup style she loved. From taking notes from makeup artist Katie Jane Hughes for her glowing complexion to bringing in some Kate Moss vibes for defined cheekbones we filled out her face...


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It's a short list of makeup products today, because this bride was all about natural beauty and that meant keeping things simple. It was the perfect way to kick off the summer in style as June rolled around for Victoria and James' wedding at Halton Grove, Northumberland. This fun couple know how to throw a party and Victoria's makeup was a celebration in itself of her afforementioned natural beauty. Her eyes were a dazzling shade of green that when paired with the warm-russet and metallic copper tones of Charlotte Tilbury's Copper Charge eyeliner, shone like emeralds. Bringing that same...


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Have you noticed how humid it's been feeling lately? The summers here in the UK seem to be getting hotter every year, and I've been doing my research on exactly what's needed to keep you looking and feeling fresh all season long. British summertime is notrious for its heat being unlike others, the moisture in our air can really feel clammy and oppressive, a recipe for disaster for those of us wearing makeup. I've been spending decades refining my kit to make sure clients don't feel these effects, and this year I've been extra lucky travelling to work in even hotter climates and really putting...


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Hot off the plane from Ethiopia, I arrived in Newcastle for what I'm dubbing as the wedding of the year so far! After working around the clock on a photoshoot in the swealtering heat of Addis Ababa, it was a quick turn around to get back to the UK and into wedding mode but wow was it worth it. I'm not sure words can really describe how beautiful Isabella and Dom's wedding was. A true representation of their love for one and other, their superstar team of suppliers transformed Newcastle Cathedral into an etheral, magical and cosy space to host their celebrations. Having secretly got married the day before...


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