About Me

Jo is a renowned freelance make-up artist based in Darlington in the North East of England, with clients across the UK. She’s been passionate about the fashion industry and make-up for as long as she can remember. It was this passion that led to Jo crossing paths with international celebrity make-up artist, Ariane Poole, an inspirational icon for Jo. They hit it off and Ariane offered to re-train Jo.
She had spent ten years time working for Lancôme UK in Edinburgh, Manchester and York, at women’s boutique clothes shops and as buyer at London Fashion Week. Jo was keen to become a make-up artist and Ariane offered to re-train her and helped Jo set up her own company, Make-up by Jo Ltd. Jo still works closely with Ariane on many events and represents her brand in the North East.
Jo is an expert in a wide range of make-up disciplines including bridal, fashion, campaign adverts, TV adverts, profile shoots, charity events and also offers bespoke private make-up lessons.

Jo also works with many glossy magazines and newspapers providing her make-up expertise for their editorials, including Look, Now, 1883 Magazine, La Di Da Magazine, Unveiled, Belle Bridal Magazine and The Sun.

She has worked with designers at fashion shows, including London Fashion Week – the list of designers is long so highlights include Emaliomada, Hackett Menswer, Debbie Wingham, The Beehive Brand, Redana Studio, Rock N Rose, What Katy Did Next and Doze and Potter, to name but a few! Jo also headed up Graduate Fashion Week for the Rimmel UK, Breast Cancer Care Fashion Show and worked at The National Wedding Show. Her Commercial clients include Holly Hagan for The Fashion Bible UK, Sir Andrew Witty of GlaxoSmithKline, Cleveland Art and Design College and Cleveland Cosmetics and Dental, Wades Optician

Jo writes weekly blogs on her website and manufacturers are always vying for her to test and review their products.

To contact Jo for further information please call 07815 835211or email on jo@makeupbyjo.co.uk